Radio Is A Popular Business All Over The World
First I would just like to let you know that it’s Global Entrepreneurship Week from Nov 17 to Nov 23rd. All over the world, people are listening to the radio, moving their minds, hearts, and pockets to find a common goal: create wealth. Even get tips from listening to the radio. I learned about entrepreneurship and creating wealth at Babson College.
Its founder, Roger Babson, wanted to create a distinctive way of thinking and acting. That would lead to what Jeffry Timmons later called “the Silent Revolution”. Be that as it may, I had the privilege of graduating from Babson’s MBA class and meeting and discussing many ideas with Jeff, whose legacy expands beyond his life. I would like to dedicate this wealth drop to Roger and Jeff.
Therefore, the concept of creating wealth is fantastic. The reason is because there is no way to build prosperity without sharing it. Thus, the radio, as well as governments; are quite keen on exploring this topic. Along with them investors. Yes, even in today’s financial situation! The Global Entrepreneurship Week represents an incredible international effort, led by large organizations who see a bright future ahead. Also, supported with enthusiasm around the globe. What a refreshing thought, so different from the distressing news about the financial markets and the crisis!
However, I’ve always seen my future bright and interesting, although sometimes I have seen it through a dark tunnel that I know I have to walk. Ouch!
It has always paid off
Anyway, I just realized that I don’t deal with depressed people or people feeling tension. Because people working the radio, entrepreneurs and inventors create. They are too busy discovering ways of doing things to worry about dramas. Perhaps to feel victims of other’s actions. In most cases, it turns out in a different way than we plan or expected. Although the use of our energy to create positive worries is much healthier than to share misery. As well as to feel that we are like seaweed in the ocean. At the mercy of the tide. No way!
What most of my work is associated with
Most of my work involves Global Entrepreneurship as well as the radio. Notwithstanding, I want to share with you the four critical success factors of Born Global Firms:
- Overall view: It’s all about the people who create the vision. Individuals involved in the Strategic Intent of the Firm have a pre-conceived notion of globalization. They know it is possible because they’ve done it. Experience, Knowledge, Connections are firmly rooted in the managers or founder’s previous radio and global experiences. As simple as I’ve seen that before or I’ve done that before!
- Global appeal: Offerings cross over cultural barriers. Global Firms make no adaptation to their offerings: Products, services, marketing, radio, etc. They have a USP (Unique Selling Proposition) that appeals to consumers regardless of culture and location. BONUS! Having the same offering provides a systematic approach that minimizes mistakes, improves efficiencies, and provides a clear message.
- Global Reach: Reach customers rapidly, efficiently and at low cost. They collaborate in local markets. Also, they compete in the world markets. Change of mindset from smaller economies: more is less (100% of 10 is 10), less is more (10% of 1000 is 100). Everybody wins.
- Global Implementation: Find ideal partners. It requires a mindset to collaborate and think about your best fit. Exactly, what do you need ? And what do you want ? What is your negotiating range and what are the deal breakers ? What is the (aligned) reward system ? How to take the dip and cut loses ? How to establish elegant ways out ? Don’t depend on legal frameworks, the best contract is never reinforced.
I could not think of better times to go global
Anyway, with suppliers and part-time employees and clients in almost all continents, we have a system that works smoothly around the globe. There are very few barriers to global entrepreneurship and the radio, if you are reading this, you have none.
However, we all need more entrepreneurial thinking, especially in times of crisis. Practice to explore the world, because the world needs what you can offer.
Nonetheless, it is also paramount to be aware that running your radio business isn’t automatically for everyone neither does it suit every situation or everyone’s goals and dreams in life. The idea of being your boss and not having someone telling you what to do is fantastic, and it’s well known that once you’ve run your own business the sheer thought of working for someone else and taking orders is earth shatteringly horrid and not likely to happen!
Taking away the fear of the unknown and allowing young people to try things (without thinking or concentrating on ‘what if it fails’) to my mind is the way forward. We should encourage and celebrate those people who try and want to achieve!